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Email lists are extremely vital when it comes to growing your blog or business. It's the one thing that you have 100% CONTROL OVER.
Did you know that the average person checks their email about 15 times per day? No? Well, now you do!
As a blogger/business owner, building your email list should be a top priority next to producing high-quality content and products.
For so long, I've always put more of my focus on producing content, which is good, however, not trying to build an email list was no good when it came to my blog. See, I was trying to convert people to become permanent readers on my site, instead, I just ended up with viewers who have looked at maybe one post, then left my site. Guess what? A lot of those people probably didn't even remember my site that well to come back and check it out because I didn't focus on building my email list enough to even try to build that connection with them. This is why it is best to build an email list! This helps a potential audience member come back.
Most bloggers/businesses always put so much effort into their social media platforms such as Pinterest, Facebook, Twitter, Instagram, and even YouTube. They don't realize how important an email list is so they tend to overlook it.
If you are one of those people, let me explain something to you. You're in ownership of any of those social platforms you use. I'm not saying they're not beneficial, however, you don't have much control over them, so if they were to such down, there's nothing you can do about it. Believe me! You know what you do have control over? Your email list! The list is yours. This means you can always connect with your readers, anytime.
Another thing that I would like to let you in on is that, there's no guarantee that your followers will see your posts. According to how these algorithms are changing, only a small percentage of your followers will see your posts. And good luck with trying to make the explore or recommended page, because that can be very challenging. The only way to get a bigger percentage of users to see your posts is to pay money to promote them and I'm sure you probably don't want to do that.
To ensure long term success with your blog or business, you need to build your email list.
So what are some things can you do with your email list & how can you grow it?
When it comes to being a blogger, it is highly imperative that you update your subscribers when you've published. This is a great way to keep the traffic coming in.
Your email list is a great way to promote affiliate offers or even your own products. Yes, you heard it here folks, you can use your email list to generate an income.
You can strengthen your connection with your readers. If we're being honest, when people are viewing your blog, they're looking for something to help them out. With that being said, this is when the connection comes into play. You can put a pop up on your site using Constant Contact to collect their emails and start consistently reaching out to them. Then once they see you're consistent with emailing them and updating them on everything that has to do with your blog, the connection starts to strengthen. In the long run, this can help you out when you're ready to start offering products and services on your site.
Grow your social accounts. Do you know if your readers are following you on your social media platforms? I'm pretty sure you just answered no. If you properly use your email list with having buttons that link to your social accounts, you can get them to follow you!
Running contests is another great way to use your email list. You can even use your social accounts to convert people to your email list.
Pop-ups. These are the key to getting new readers to join your email list. If you don't have a "Subscribe to our mailing list" pop up on your site, you need to! This will grow your list, so I advise you to hop on the pop-up train, NOW.
Ready to start building your email list?
Now I know it may be hard trying to find out what email building service to use when it comes to growing your email list. You don't want something that's extremely difficult to use, especially if you're a beginner.
Constant Contact is easy to navigate. They have drag-and-drop templates which makes it easier for you to create your emails and send them out. You don't have to spend days trying to create the 'perfect' email, with their simple features, you get it done efficiently and it provides a very professional look and feels.
You want to know the best part? They offer a 60-day free trial! You also do NOT have to put in your credit card info. You actually get to test it out before you decide whether or not it's right for you. This also gives you a head start on growing your email list, so you're pretty much getting the reward without taking the risk.
You can use the free trial period to strengthen your relationship with your audience and improve communication with your audience.
They offer advanced tracking and features. Beginners, don't fret, this is great for you to use too! This just helps you advance your skills. You can even use the advanced features during the trial version, so like I said before, you are taking no risk, however, you're getting the reward.
Last, but certainly not least, you don't have to type up a million times and send it to each user individually. All you have to do is type up an email ONCE and send it to your entire EMAIL LIST, or you can just simply send it to whatever group of your subscribers you want to send it to. Doesn't that sound much better? I, for one, think it does.
Get started today. No credit card required during the free trial.
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