SOCIAL MEDIA

Friday, June 12, 2020

First Impressions Online: Rock Their World In An Instant



We connect online. 


People seek convenient and practical solutions all the time, so it makes sense that you would make your first impression online. Whether you are applying for a job, reaching out to boost your side hustle business, or supporting your local community, your online presence is going to act as the first point of contact. 
Did you know that more and more employers never get to meet their remote team face-to-face? The whole interaction and interview steps happen online, which means that making a positive impression in a few pixels has become a significant skill to own. Unfortunately, moving your first impression online means that you need to be quick and effective to attract people’s attention. The typical attention span online is under 8 seconds. How do you capture someone’s attention and build a positive image in such a short time? 






Build a professional blog presence

It could seem counterproductive to create a blog when there are already 500 million active blogs around. Besides, you might think that you can’t create content that people can digest in under 8 seconds. True enough, however, your blog can still become a positive online presence for the following reasons: 
A blog is a space where you can connect to your audience and share specialist content. Whether you’re applying for a job or launching your beauty salon, your blog gives you a voice that your audience will discover. While not everyone may want to read your blog, it doesn’t mean it has no effect. On the contrary, keeping a professional-looking blog shows dedication to your passion. Let’s say you apply for a role as a marketing consultant, and you have a blog that discusses the latest Google algorithms. Your future employer may not be interested in knowing the details of each algorithm, but your blog will demark your profile from other résumés. 


Have a profile photo that says it all

A picture is worth a thousand words. Your profile picture, especially, needs to do all the talking for you. Therefore, when choosing a photo to illustrate your online profile, whether it is social media, LinkedIn, or your bio bit on the blog, the picture needs to meet your audience’s expectations. Working with a professional headshot photographer typically costs around $200 to $400, but it can make a massive difference to the quality of the image and the message it conveys. Ideally, you want a photo that is up-to-date and reflects your current appearance. You also want an eyecatcher, such as wearing those trendy glasses everyone is talking about or a fresh hairstyle that frames your face to perfection. The bottom line: You want to look your best because you’re representing your personal brand. 


To smile or not to smile?

That is the eternal question! A lot of professionals have embraced a more relaxed attitude towards photo shooting. You are more likely to see team photos on business sites that showcase the team smiling or in more natural poses, such as sitting at their desks. What is the best choice for your profile? To answer this tricky question, you need to figure out what your audience may read in your smile. For instance, communication roles in marketing agencies will enhance smiling faces as it highlights the fun and relaxed atmosphere in the workplace. On the other hand, a solicitor will need to keep a relatively straight face, as clients expect an official photoshoot. 


What does Twitter say about you?

Twitter, Facebook, and Instagram are the top favorite social media platforms that people check before they choose to get in touch with you, for professional or personal reasons. LinkedIn also plays a significant role, but only if you’re trying to move your career forward. Most people will not linger on your social media profile or read your posts. They only want a glimpse of who you are online. In short, you only have a few seconds to make a positive impression. What does it mean? It means that you have to get things looking and feeling right from the start. Think about your profile picture, for instance. Is it the optimal size? Facebook profile pictures need to be 170 x 170 pixels.


On the other hand, if you need a Twitter header, you’ll work with 1,500 x 500 pixels images. If you’re using social media to promote your personal brand, you should use the same image on every platform, but make sure it is resized accordingly. Go through old posts and photos to systematically untag yourself from content that is inappropriate or poor quality. 


Personal life content: How valuable can you make it look?

Social media is a place to share your opinions and your content. As tempting as it might be to write your internal monolog as it happens, you should think twice before posting. Ask yourself: Is this post relevant to my audience? There’s nothing wrong with sharing content that might be less popular than others. But you have to be careful about what it could say about yourself. If you’re having a bad day, for instance, it’s best to stay away from social media. A status update that contains expletives or angry feelings could backfire. A beautiful selfie may be cute, but does it have a place in your social media feeds? Always make sure that the content you share is appropriate and relevant.





Wear colors and embrace their positivity

Ah, a world of colors! Colors psychologists are keen to share how colors affect our moods and perceptions. Choosing the right color for your brand, and your photo could go a long way. Red, for instance, is a popular choice to excite and drive people to act quickly. However, it could have adverse effects on your audience if you overuse it. Green explores your ties to nature, fertility, and prosperity, which is why it’s a fantastic color for businesses linked to the natural world. Blue, on the other hand, means peace, stability, and imagination. However, be aware that many brands also use blue, which makes it hard to stand out. 


Be yourself

You wouldn’t think of lying on your CV. The same principle applies to your picture. As tempting as filters and photoshopping can be, stay away from any tool that could distort reality. You can use some filters to the photo before uploading it to enhance light, contrasts, or overall improve its quality. However, your audience wants to see the real you, which is why there is no need to filter your unique features out. Smoothing out your skin or changing your eye color will only send the wrong message about you. 


Create valuable long-form content

Long-form content is an article or a whitepaper that counts at least 1,000 words. Why would you need to produce long content pieces when the general attention span is less than 8 seconds? Because most people decide in a few seconds whether or not they trust your online presence. While they may not dive directly into your content, they will register its existence. Therefore, creating long pieces will position you as an expert. As a rule of thumb, long posts allow you to dive deeper into a complex subject, which makes it a great choice to explore detailed information and data. While you should only produce long pieces, they can be useful in assessing your area of expertise. 


Building a positive and compelling first impression online can be tricky. The rules of the first impressions vary online. People judge your worth on a handful of pixels, whether you use visual or written content. Therefore, you have to be smart about your choices: What you wear, whether you smile or not, what you write, and how you hold people’s attention with content creation. 

Wednesday, June 3, 2020

How to Turn Your Blog Into a Professional Business

There are an estimated 500 million blogs in existence. As an increasingly popular medium for creating and sharing content, the demand for blogs isn’t going anywhere. There are dedicated blogs in every niche, and bloggers are continuously seeking to expand their audience reach.


Blogs are not only a lifestyle or social commentary platform; they are now an essential aspect of any business’s digital strategy. Companies who run a blog get 97% more links to their websites than companies who don’t. Blogging itself is now a viable business.

Whether you run a personal blog for fun, or you wish to start one as a business venture, there is potential to earn significant revenue. Here are seven tips for turning your blog into a professional business.

Photo by Pixabay from Pexels.
  1. Find your niche.

To become successful and to contribute value to your audience, you must be able to solve a problem or an issue. A practical method of doing this is to establish a niche or a theme for your blog. This gives it consistency and readability, which makes your blog useful and authoritative.
Finding a niche also gives the content creator a more precise focus and perspective for their work.

  1. Know your audience.

To draw in traffic and solve particular issues effectively, you must first define your audience. Knowing your audience and what they are searching for online gives you the data you need to create your content. 
Do keyword research and create SEO based content to drive organic traffic to your site.
Sites such as https://keywordseverywhere.com/, provide excellent free tools for keyword research and SEO based marketing.

  1. Create content using excellent writing.

Quality copywriting is the key to great content. It’s a common misconception that keywords and enticing headlines are all that are needed to draw large audiences to your webpage. Google algorithms have evolved beyond this point and now favor authoritative sites with quality content. 

  1. Treat your blog as a business.

If you want to leap from small-time blog to professional business, take actions that reflect this. Such measures may include:
  • Buying an official domain.
  • Keeping official accounts.
  • Creating a business plan and marketing strategy.
  • Maintaining an annual budget.

There are useful tools available to help an individual with a professional approach. Websites like https://www.templafy.com/business-document-templates/, provide business document templates, making this process much more manageable.

  1. Utilize social media.

Using social media as a support aid is an essential step in creating a successful professional blog. Social channels provide access to a wide range of people who can be easily referred to your site. 

  1. Create an online store.

Adding a store to your blog site forces you to take a professional approach. It can raise your revenue significantly, increasing the potential of your website from a professional standpoint. 

  1. Consistency.

You are likely to experience setbacks and even failures along the way. However, these mustn’t derail your business. Stay consistent, work hard, and follow your plan. Sticking to the strategy consistently is key to getting through any tough times and establishing yourself as a professional business. 



Tuesday, May 26, 2020

Femininity - How To Be Feminine

Being a woman, especially a single woman, you typically have to get dirty and do pretty much everything on your own.


These things can relate to working, paying bills, or just providing in general.


Doing too many things of that nature can enhance your masculinity.


I want you all to understand that being masculine doesn't always have to deal with men.


Some men aren't even masculine themselves.


Masculinity is more of an energy and a trait; it does not have to do with gender. It represents dominance, independence, toughness, and even control.


What is feminine energy?

Feminine energy is being softer, accepting, and receiving.


It is beautiful when you're in your feminine energy.

Not going to lie, I love seeing feminine women. It makes me happy to see that. To be honest, seeing women like that raises my vibration and energy as well.



So you want to be more feminine?

Whether you want to attract a man of high value, a change of friends, or you just want to be more feminine for yourself, I've got all the tips that can help you on your journey to femininity!


Understand that femininity isn't something that happens overnight, especially when you possess traits of masculinity, or even when having habits that take away from your feminine side.


Habits that you may have that can take away from your feminine side can include but are not limited to, cursing, popping your mouth, being unhygienic, being loud, and being messy.

Stop seeing your femininity as a weakness, see it as a superpower!


1. Take care of your hygiene.

Your hygiene is vital! Bad health is unpleasant, and nobody wants to be around that.

Take care of yourself!

Brush your teeth twice a day, floss, and shower or bathe often!

Moisturize.

Also, invest in a teeth whitening treatment. 



2. Nails & Toes.

Upkeeping your nails and toes can spruce up your appearance. 

Invest in that! I understand that it's quarantine time right now, so everybody isn't able to get these things done, being said, look up on YouTube how to do something like this yourself.

Having extremely long nails can be represented as ghetto and ratchet. 




3. Adjust your posture.

Slouching, while sitting down, takes away from your physique. When you sit up straight and hold your head up shows how confident you are and makes you look much more approachable. 



4. Smile more.


Smiling gives you more of a warm and soft look. It makes you look happy.

Now I know that some women may not feel as comfortable smiling as other women do. Maybe you don't like smiling because your teeth may be crooked. Perhaps it's because your teeth aren't as bright as you want them, or you just don't like your smile. 


Whatever it is, I encourage you to take the necessary steps you have to do to get this problem fix. Your smile plays an essential role in being feminine.


5. Eye contact.


I know that giving eye contact is hard. Sometimes when I try to do this, I get nervous and hot, I start to act weird.

Something about having to give eye contact makes me so shy.

Being able to give eye contact shows you're present.

It's seductive, and it's sexy.



6. Learn how to take compliments.


I'm one who has the habit of not knowing how to take a compliment.

Someone could tell me, "You look beautiful today," and I would respond with something along the lines of "Really? I don't think so, but thanks."

That is so unattractive and can make someone feel like you've disregarded what they said.

Also, it can come off as if you're discrediting yourself. Confidence plays a significant role in what boosts your femininity.  Even if you don't feel like you look great, act like it!

The bottom line, it's rude.



7. Dress up more.

I get it, we love dressing comfortably in our sweats in gym shoes, but it's time to ditch it.

I'm not saying that you can't ever wear them again, however, switch it up a little bit.

You can wear blouses, skirts, and heels.

Expand your closet and look into how feminine women dress.


8. Expand your vocabulary.

Your choice of terms and how you speak is what represents you as a woman.

Get rid of the slang and cursing. It's not ladylike at all.

Ever wonder why some men treat you one of the guys on the block?  Your vocabulary could be one of the reasons following along with the way you carry yourself.

To them, you're just a typical hood girl.


9. Learn how to say please, and thank you.

Your manners are everything. Be polite, it shows that you have respect for yourself and others.


I wish you ladies the best of luck on your journey to femininity. I know that you're going to have some bumps in the road, and that is okay.

You have to work on breaking old habits while incorporating your new ones.

This may be my first post on femininity, but it will not be my last. Stay tuned.


Cheers!